Social Media Strategy, Versett
As Versett’s Content Strategist & Writer with expertise in social media and copywriting, I took the lead on reviving Versett's dormant social media channels. The CEO required a daily posting strategy for the month of November to test the effectiveness of various content. Working closely with the designer, I provided ideas and feedback and created all of the social media copywriting. As a result of our efforts, we saw a significant increase in social media impressions, with a 225% boost on LinkedIn and a 385% increase on Instagram over one month.
Corporate Agency Positioning, Versett
Phase 1
Versett assembled a team of experts for a 2-day workshop to position the company for its future. My role as a representative of the Growth & Marketing team was to focus on creating a persona and messaging for the company's growing audience.
Phase 2
Following the workshop, I was selected to work with the VP of Strategy and Creative Director to develop effective messaging for Versett’s new service offerings. Our collaboration resulted in the successful roll-out of the new messaging throughout the company as a part of all sales and marketing materials and is a key pillar of how the new Versett came to market.
Voja Art Campaign, LOJEL
As LOJEL's Social Media Specialist, I led the brand's social media strategy during a difficult time due to the pandemic and halt on international travel. I pitched a creative campaign for the Voja luggage product: a collaboration with an artist to paint unique artwork on the luggage. I researched an artist, created a campaign deck, and coordinated all aspects of the project, including timeline and deliverables. The campaign was executed on Instagram and Facebook resulting in one of LOJEL's top-performing posts and continues to be used as a strategy today.
Style Guide Creation, Versett
With previous experience as a magazine editor and a background in publishing, I was well-suited to define Versett's new identity after the company's acquisition of two large agencies. I created a style guide to clarify brand messaging and personality by defining brand archetypes, voice, and tone. I ensured consistency in messaging across all platforms, including case studies, social media channels, the newsletter, and the website. The guide provided a clear and effective brand strategy for marketing and sales teams across Europe, showcasing my ability to research and execute brand strategy for medium to large organizations.